The Hidden Brain Revealed in a Yoghurt Shopping Trip

  • Reading time:6 mins read

We live our life like we buy yoghurt We believe we choose our behaviour. We assume most of the time we make conscious intentional decisions about what we do. We are wrong. Conscious vs unconscious The differences between the conscious and unconscious parts of the mind have been studied for a long time. Freud is famous for making us aware of the influence of the unconscious, however most of his theories have been since proven false. More recently Kahneman’s Thinking Fast and Slow defines System 1 and System 2 thinking. System…

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After one year of working remote from the mountains

  • Reading time:14 mins read

What I learned and decided Photo taken while writing this article A year ago I moved with my girlfriend to a cabin at the foothills of the mountains. We did not leave our jobs or live off the grid. We did not become digital nomads or entrepreneurs. We have been working remote at our same jobs as before. These are knowledge work in advertising and marketing. This is what I have learned after one year of working remote from a cabin in the mountains: 1. I am not going back to…

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Less of everything makes life better
Less is more.

Less of everything makes life better

  • Reading time:9 mins read

Yet we suffocate our lives with more of everything This article is inspired by the Effortless book by Greg McKeown. Reading the section of starting from zero and minimal steps, made me think about other areas where removing things is the solution. I realized this is a pattern: Less is more. We live in a world of abundance. We have a lot of objects, information, tasks, opportunities, decisions, stimuli. This excess is in direct contradiction with our human nature. As a species we evolved in a world of scarcity. Our forager…

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It’s not your fault you’re fat

  • Reading time:10 mins read

Long story short: your great-great-great-great-great-great-great-grandpa was not fat when foraging in the wild. Try to live as close to him as possible and you will not be either.

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